Cadbury kicks off footie promotion

Cadbury FC makes a comeback to the packs

GAME on for summer as Mondelēz International kicks off its Cadbury FC promotion across it brands once again.

Seen on-pack across both Cadbury and Maynards Bassetts ranges now, the Cadbury FC promotion returns with its new Home & Away Wins campaign.

Shoppers have the chance to win once-in-a-lifetime prizes through the promotion with the opportunity for either an in-person or virtual meet-and-greet with top football stars including Virgil van Dijk, Leah Williamson, Harry Kane or Neymar Jr as well as a £5,000 holiday voucher for an adventure abroad.

The top tier prizes will see up to four lucky winners meet a football player of their choosing with up to three guests for 60 minutes with a further £5,000 holiday voucher.

Level two prizes will see 40 consumers win a signed shirt by a player or one of 20 personalised videos from them to the winner. And finally, the level three prize sees hundreds of gift vouchers up for grabs.

Consumers can enter into the promotion by purchasing a participating product and entering their details into and select their favourite player for the top tier prize draw. All entrees will have the chance to win a prize from all three levels of the competition.

The promotion is live now and is set to run until 19 July across Cadbury and Maynards Bassetts products with further support coming in the shape of POS materials as well as “extensive” online, radio and OOH advertising as well as social media activity.

Chris Parker, brand manager for Cadbury at Mondelēz International, said: “Ahead of this jam-packed summer of sporting events, we’re thrilled to be bringing retailers and shoppers another Cadbury FC promotion – with an epic prize pool which would appeal to any shopper.

“Retailers should make sure they’re stocked up on the full range of promotional Cadbury and Maynards Bassets packs to get shoppers engaged in this incredible competition.”