A facelift for Vimto
VIMTO’S squash range is all set for summer, thanks to a packaging refresh and a new campaign.
Plant-based power
MARS Food UK has spiced up its Ben’s Original portfolio with the launch of a new vegan-friendly range and two limited edition SKUs.
Wine is ageing fine
TREASURY Wine Estates has been celebrating wine brand Blossom Hill’s 30th birthday in style with a major consumer campaign.
Ambitious plans for Bebeto brand
GROWTH is top of the agenda at Kervan Gida Group as the Turkish confectionery maker celebrates a major grocery listing.
Being bold with Turkish Delight
UK consumers are getting increasingly adventurous in their Turkish Delight selections, according to confectionery brand Hazer Baba.
Shaking up lunch
COCA-COLA Europacific Partners is ramping up marketing activity for the Oasis brand this summer with a focus on the lunch time shopping occasion.
Chocolates of the world
RITTER Sport has unveiled a new Taste the World range.
Big Pots for small price
YOPLAIT has unveiled a new four-pack format for Wildlife Big Pots yogurt, providing consumers with a more affordable option.
Cooking with Cobra
A NEW marketing campaign for Cobra Beer encourages consumers to link food with beer.
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Olive opportunity
Convenience retailers are missing a trick in the oil category, according to Euro Food Brands – the firm behind Bertolli Olive Oil.
Cans with Italian style
ITALIAN heritage is placed front and centre in a major packaging overhaul for Sanpellegrino.
Reeling in the vegans
AVAILABILITY of vegan alternatives continues to expand and those following plant-based diets are spoilt for choice when compared to just a few years ago.
Tradition and innovation
SCOTTISH confectionery maker Mrs Tilly’s has been celebrating success at home and abroad, as demand for premium confectionery continues to drive sales.
Bringing the bar home
FUNKIN Cocktails has launched a new multipack for its Nitro Cans.
Street food inspirations
GLOBAL snack company Pladis has launched two new flavours for its Jacob’s Mini Cheddars brand.
