Will home oil cash in on olive industry woes?
Not for the first time in recent years there are fears of an olive oil shortage. Should food-led stores be stocking up on extra-virgin...
Barr fires 2014 starting pistol – commemorative can launch
THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...
Cookies and cream – Fredericks Dairies joined up with Oreo
INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...
Interesting aim – new tea range, Tetley Estate Collection
TETLEY aims to upgrade the cuppa with a new tea range, Tetley Estate Collection. “Part of our strategy was to develop teas that added...
Daily bread – informing kids of the benefits of a nutritious breakfast
KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...
Gold standard – Nescafé, extends its Gold Blend range
NESCAFÉ is marketing Gold Crema, an extension to its Gold Blend range, with a £2.8m campaign: a 30-second TV ad plus roadside and railway...
Pyramid salting – flavoured natural salt crystals
INTERNATIONAL salt manufacturer Salinity is rolling out the Cyprus brand Falksalt. Its large pyramid-shaped crystals are flavoured during formation and the initial range includes...
New cranberry, lime and blueberry flavours given £3.5m wings
UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Tuna, no catch
PRINCES is launching a satisfaction-guaranteed, money-back promotion on its eat-on-the-go ambient tuna salads. The new on-pack promotion features on over 330,000 boxes of tomato...
4 more to go
CEREALS firm Mornflake has developed Oats2Go Pots - instant (add water, leave for a minute, stir and serve) porridge for home or work. The...
Top wok, fella
ACCIDENTAL hero Charlie, above, is the star of Blue Dragon’s £4m ad campaign urging consumers to “make their stir fry legendary” by adding a...
Soy ahoy
AMOY is launching two new sauces - Special Selection Soy Sauce and Thai Sweet Chilli Sauce - in response to increasing cooking from scratch....
Snack in a soup
BAKED potato with cheese and beans might be an unlikely flavour for a soup but New Covent Garden Soup Co is convinced it’s a...
£3.4m ads talk up Oxo and Bisto – home-cooked meal push
PREMIER Foods’ brands Bisto and Oxo are being backed by a £3.4m push designed to remind consumers about the benefits of a home-cooked meal....
The Buzz about jelly – Crosse & Blackwell teams up with Disney
CROSSE & Blackwell has teamed up with Disney for a new range of Toy Story-branded fruit-in-jelly pots. Part of its 4Kids brand, The range...
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
