Tuning in to lunchtimes – Princes ready-to-eat range

Tuning in to lunchtimes

PRINCES has launched a new ready-to-eat tuna pasta bake meals range aimed at the lunchtime market.

The meals come in creamy cheese and tomato & chilli flavours, packs include a fork and the product can be microwaved and eaten hot or cold.
Neil Brownbill, marketing director at Princes said: “We spotted an opportunity to use our expertise in the added-value tuna market to drive lunchtime consumption of hot tuna by offering consumers a convenient and filling product.
“The tuna pasta bake format is popular with consumers and the products have performed well in taste trials so we expect the range to be a success.”