HOUSEHOLD cleaning product company Jeyes is re-launching its Parozone Thick Bleach in newly designed packs, which it says will help retailers increase sales in the toilet care category.
Launched in 1888, Parozone is one of the oldest brands in the Jeyes product family. The newly designed packs are intended exclusively for the wholesale, cash & carry and discount sectors. The firm says the splash of colour will make the brand stand out on shelves, differentiating the products from competitors.
Parozone comes in five fragrances – Original, Citrus, Hot Pink, Lavender and Alpine.
Yvonne Adam, marketing director at Jeyes said: “Bleach is an essential product for retailers to stock, and is currently helping to drive the growth we’re seeing within the toilet care category, now worth £229m according to Nielsen.
“The re-design for Parozone Thick Bleach emphasises the product’s powerful germ-kill ability, communicating to consumers that it will help protect their families, as well as keep their homes clean.”