Clever cookie solutions from Baked by Rich’s

Baked by Rich's aims to get more of its fresh branded cookies into convenience stores with its new thaw and serve concept.

Ferrero brings a sweet frozen addition to the line up

Ferrero has launched its Ferrero Rocher brand into the ice cream category for the first time with three new flavours based on the chocolate range.

Jim Beam has got orange in the range

Jim Beam Orange makes the latest addition to the brand's bourbon range after the new whiskey launched in Asda stores in February.

Disposable responsibility from Phillip Morris

Phillip Morris Limited has launched a new range of disposable vape devices that the firm reckons will appeal to smokers that are seeking a better option.

Vault City brings another Scottish delicacy to the can

Vault City has brought a deep fried Scottish delicacy to its range of sour beers as part of its May's Sour Sunday launch.

Kikkoman fires up the BBQ this summer with a new sauce

Kikkoman reckons it can fire up summer sales this year with a new addition to its range of sauces fit for any summer barbecue.

Diet Coke competition brings getaway prizes

Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.

A rebellious trio join the Loch Lomond whisky line up

The Loch Lomond Group has expanded on its wide range of whiskies with a brand new brand made up of three new expressions.

Stimulate sales with energy drink variations

Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.

Nordic Spirit brings extra strength to its mint flavour

JTI aims to bring a strengthened boost to its Nordic Spirit nicotine pouch brand with a new addition to its range of Spearmint variants.

Glasgow 1770 launches ‘harmonious’ experimental whisky

The Glasgow Distillery has added to its Glasgow 1770 Small Batch Series with an ambitious first for the distillery with a blend of two wine cask finishes.

Hendrick’s Gin has got a blooming new launch

Ayrshire distiller Hendrick's Gin has expanded on its Cabinet of Curiosities range with a new floral addition in Flora Adora.

Captain Morgan has set sail on a rum refresh

Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.

Bacardi brings in a spicy addition to the rum aisle

Bacardi Rum aims to bring a taste of the Caribbean shores to local c-stores with the launch of its new Caribbean Spiced rum.

Nuisance Drinks has two refreshingly different additions

Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
Variety in energy goes beyond flavour as Red Bull reckons can size counts, too.

Red Bull advises spending time and energy on range

Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.