Sweet treats baked in from Rich’s
SWEET baked goods firm Baked by Rich’s reckons more retailers will have access to its range of Nestlé cookies with its Thaw & Serve concept.
The Nestlé Professional range comes to store frozen allowing staff to thaw the products overnight to be ready for sale the next day.
Each are sold with four cookies per bag and come at an RRP of £2.29 per bag.
John Want, sales, marketing and R&D director at Rich’s, said: “Our Baked by Rich’s, Made With… bake-off collection has been a huge success since launching last year. That’s not least because retailers, foodservice operators and consumers alike are excited by the merging of globally recognised confectionery brands with an indulgent cookie format.
“Now, we’re delighted to open up the range to more convenience retailers – no matter their store size or facilities. Thaw & Serve really is a simple yet effective way to profit from a fresh bakery offer, with the added benefit of avoiding waste, and we’re confident it will help boost the bottom line of businesses across the UK.”