Kikkoman fires up the BBQ this summer with a new sauce

Teriyaki to the barbecue

Kikkoman's new Teriyaki BBQ Sauce with Honey
Kikkoman looks to fire up sales this summer with the launch of a new sauce.

THE world’s largest soy sauce producer, Kikkoman, has taken its teriyaki expertise on to the barbecue table with its Teriyaki BBQ-Sauce With Honey.

The firm says the addition of honey complements the richness and aromatic flavour of teriyaki and delivers a smooth, thicker sauce for the side of the plate or as a glaze.

Available in a 250ml bottle with a flip-top cap, it is currently sold through Ocado at a price of £3.35.

Kikkoman claims the teriyaki market is going from strength to strength and that it is in a commanding position with its Teriyaki Marinade. IRI data shows the product has a 38% value share of the category in the UK, which is up by 40% in value sales since 2019.

Bing-yu Lee, Kikkoman UK general manager, said: “Over recent years, we’ve seen a shift in our appetite for bigger flavours in barbecue dining.

“Consumers are influenced by new food trends, fuelling our desire for more punchy and adventurous tastes. This has opened up the market and created an opportunity for new entrants. Marinades as well as sauces now play a big role.”