Mr K brings out the shades
TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light...
Tapping the spirit of the top-up
SPIRITS giant First Drinks has a new initiative, How Convenient, to help c-stores maximise their sales of spirits. The company, which owns William...
Royal appointments – United biscuits
BISCUITS and cakes firm United Biscuits reckons it’s giving retailers a patriotic boost in 2013 with the launch of its McVitie’s limited edition Celebration...
Tuna rules for Princes
THE growing trend for taking a packed lunch to work has led fish brand Princes to add two new tuna products to its existing...
It has to be perfect
HIGHLAND Park’s 25-year-old malt whisky has been awarded the first 100-point score at an industry festival in New York. The Orkney malt also lifted...
Laphroaig – Malt’s makeover
ISLAY malt Laphroaig has a new look. The updated packaging features a monochrome label and typeface that brand owner, Beam Inc, hopes will create...
5p – you’ve got to be kidding
Britain’s biggest-selling magazine TV Choice now in a price war with TV Pick, to the dismay of newsagents’ trade group the NFRN.
THE chief of...
With pastry plus beanz picnicz meanz Heinz
HEINZ has its eye on the nation’s picnic baskets with the launch of two new pastry-based snacks that can be eaten hot or cold....
Extra adds some bubble
A minty take on bubblegum is the latest flavour to join Wrigley’s Extra gum family. Launched to coincide with National Smile Month (20 May...
Wall’s aims for a sunny side up
WALL’S aims to make its thick pork sausages a barbecue must with a three-month promotion giving customers the chance to win cash by predicting...
Soup for springtime
SALMON and new potatoes, a traditional menu for a spring wedding, forms the basis for New Covent Garden Soup Co’s one-off flavour for May....
Breakfast-to-go trend on a roll
WITH Mintel finding that more than a quarter of consumers eat breakfast away from home at least once a week, Cuisine de France has...
Dove goes in search of the beauty spot
DOVE has a new marketing push, called the Beauty Spot campaign, to help women identify their favourite body parts.
The £1.5m initiative includes an...
Tetley bags more TV ads
TETLEY is repeating its Blend of Both ads from earlier this year, after seeing an 40% increase in sales after the January run.
A combination...
Sauce for the barbie
BARBECUE season is coming and Colmans has three new sauces to complement char-grilled chicken, sizzling sausages and other barbie food.
Hot Garlic Chilli, Sweet Chilli...
New dessert moves in
FAT-FREE yogurt brand Müllerlight has developed a new range of desserts designed to capitalise on its reputation for indulgent treats that are low in...
