MID-price cigarette brand Mayfair has had a modern makeover. JTI says the brand accounts for 11.5% of the total ready-made cigarette market according to Nielsen research and outperforms its competitors with 49.9% share of sales in the mid-price sector.
Retailers can win an outer of Mayfair – in the revamped packaging – in a text competition, with £10,000-worth of stock up for grabs. To enter, retailers should text Mayfair to 88080, with no purchase necessary. The competition closes on 30 April.