Azera adds best buy

NESCAFE Azera has updated last year’s TV ad to include the brand’s recent Best Buy accolade from consumer magazine Which?

Alongside the TV campaign, there will be nationwide sampling, online advertising and social media, including the launch of the brand on Facebook.
Azera sits in the super premium sector, which is said now to account for 7% of the total instant coffee market and to be showing growth of 48% with total annual sales of £49m according to research by IRI.