New look hoops from Heinz


HEINZ is revamping its tinned pasta range, to stress its health benefits.

The new design, featuring a plump tomato, explains that every portion provides one of your five-a-day. A second message is that the product contains no preservatives, is low in sugar and is naturally low in fat.
The new look, which covers Heinz Spaghetti, Heinz Spaghetti Hoops and Heinz Pasta meals, includes branded shelf-ready packaging, intended, says the firm, to make the 200g and 205g cans easier for shoppers to locate.