Market shorts – Sovereign gets smooth

Sovereign Smooth

JTI’S Sovereign brand is adding a new value cigarette, Sovereign Smooth Flavour.

The launch follows what JTI says is the success of Sovereign Blue, which has generated retail sales of over £135m since launching in March 2013 as measured by Nielsen. Sovereign Smooth Flavour is available in King Size 10s and 19s, with PMPs at £3.39 and £6.28. Standard packs will also be available.

• STERLING RYO tobacco is getting its first limited-edition pack. Featuring an intricate leaf design and limited-edition flash, the promotion runs across 12.5g, 25g and 50g standard price variants and PMPs. Jeremy Blackburn, of brand owner JTI, said: “Sterling continues to perform extremely well. As the trend towards value continues, it’s important for retailers to stock both RYO and cigarettes and demonstrate to adult smokers that they are getting the best possible choice.”

• ADDITIVE-free tobacco brand, Natural American Spirit (NAS), has added a new line to its cigarettes range. NAS Orange comes in packs of 20, with RRP of £7.99. It is available in hard- and soft-pack formats, both featuring the brand’s smoking native-American chief logo.