NESTLE’S new peanut Lion bar is an exclusive for the wholesale and convenience channels. The new bar combines wafer, caramel, cereal and peanuts with milk chocolate.
It’s available in an outer of 24. RRP is 41p and Nestlé says the price is specifically designed to encourage trial and repeat purchase.
Two-thirds of Lion customers are said to be men aged between 25 and 34.
Nestlé’s James Maxton said: “New Peanut Lion’s smaller outer has been designed to appeal to smaller retailer, making it more accessible.”