Revamp for teatime faves
LEES of Scotland has revamped its snowballs and teacakes packaging. The packs have been simplified and modernised and launched in new colours. The teacakes...
Biscuit boss set for 80th birthday bash
BOYD Tunnock, head of the Uddingston-based Tunnocks, famous in Scotland and abroad for its Teacakes and Caramel Wafers, turned 80 in January.
Staff at the...
Freshening up with local cakes
Stores tell Claire Amber Young that shoppers are turning on to traditional treats
SHOPPERS still want to see well-known biscuit and cake brands but some...
More biscuit PMPs on the way
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Lunchtime – the biscuit big break?
RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...
Will home oil cash in on olive industry woes?
Not for the first time in recent years there are fears of an olive oil shortage. Should food-led stores be stocking up on extra-virgin...
Barr fires 2014 starting pistol – commemorative can launch
THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...
Cookies and cream – Fredericks Dairies joined up with Oreo
INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...
Interesting aim – new tea range, Tetley Estate Collection
TETLEY aims to upgrade the cuppa with a new tea range, Tetley Estate Collection. “Part of our strategy was to develop teas that added...
Daily bread – informing kids of the benefits of a nutritious breakfast
KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...
Gold standard – Nescafé, extends its Gold Blend range
NESCAFÉ is marketing Gold Crema, an extension to its Gold Blend range, with a £2.8m campaign: a 30-second TV ad plus roadside and railway...
Pyramid salting – flavoured natural salt crystals
INTERNATIONAL salt manufacturer Salinity is rolling out the Cyprus brand Falksalt. Its large pyramid-shaped crystals are flavoured during formation and the initial range includes...
New cranberry, lime and blueberry flavours given £3.5m wings
UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Tuna, no catch
PRINCES is launching a satisfaction-guaranteed, money-back promotion on its eat-on-the-go ambient tuna salads. The new on-pack promotion features on over 330,000 boxes of tomato...
4 more to go
CEREALS firm Mornflake has developed Oats2Go Pots - instant (add water, leave for a minute, stir and serve) porridge for home or work. The...
Top wok, fella
ACCIDENTAL hero Charlie, above, is the star of Blue Dragon’s £4m ad campaign urging consumers to “make their stir fry legendary” by adding a...
