PREMIER Foods is doubling its range of price-marked packs.
The company is offering 20 new products as price-marked lines in addition to the 20 already available to retailers.
Premier says the move is a direct response to increased demand for value-for-money offers from shoppers.
Products introduced to the expanded range include Sharwood’s Mango Chutney, Minestrone Cup a Soup, Lloyd Grossman Tomato and Basil Pasta Sauce, Homepride Chilli Sauce and Paxo Sage and Onion.
Premier says that according to research conducted by HIM, sales of PMPs are set to grow. It claims data also suggests that retailers are not put off by lower profit margins associated with PMPs, with 65% choosing to trade at a lower margin for a higher rate of sale.
Ellie Krupa, trading director at Premier Foods, said: “We know that shoppers are becoming increasingly savvy, with 84% of UK adults claiming to be particularly aware of product prices when shopping in convenience stores.
“As a supplier, it is so important that we are providing our retail partners with the product and pricing solutions that help them to appeal to those consumers seeking value-for-money offers.
“With half of the retailers in the UK intending to stock more PMPs over the next 12 months, we want to ensure we are providing a wide range of products that will support them.”