4 more to go
CEREALS firm Mornflake has developed Oats2Go Pots - instant (add water, leave for a minute, stir and serve) porridge for home or work. The...
Top wok, fella
ACCIDENTAL hero Charlie, above, is the star of Blue Dragon’s £4m ad campaign urging consumers to “make their stir fry legendary” by adding a...
Soy ahoy
AMOY is launching two new sauces - Special Selection Soy Sauce and Thai Sweet Chilli Sauce - in response to increasing cooking from scratch....
Snack in a soup
BAKED potato with cheese and beans might be an unlikely flavour for a soup but New Covent Garden Soup Co is convinced it’s a...
£3.4m ads talk up Oxo and Bisto – home-cooked meal push
PREMIER Foods’ brands Bisto and Oxo are being backed by a £3.4m push designed to remind consumers about the benefits of a home-cooked meal....
The Buzz about jelly – Crosse & Blackwell teams up with Disney
CROSSE & Blackwell has teamed up with Disney for a new range of Toy Story-branded fruit-in-jelly pots. Part of its 4Kids brand, The range...
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
Infant oats
HEINZ Breakfast Cereal Sachets form the firm’s latest innovation for babies aged four months and over. Available in Creamy Oat Porridge and Sunrise Banana...
Flash player
BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...
Hot cross loaf
JUST in time for Easter, family-run bakery firm Warburtons has brought back its limited-edition Hot Cross Bun loaf. The non-chocolate treat is presented in...
Crumpet plan
WARBURTONS is now presenting its crumpets in a price-marked pack. Exclusive to convenience stores, the new, larger packs will be £1 until 6 April,...
Wrigley cuts price and size in gum relaunch
SUGAR confectionery firm Wrigley is ringing the changes on its 5 brand of gum. The company has just changed the pack and RRP of...
Slice of life
PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
Look lively
LIVENING up everyday meals is the theme of Sharwood’s new advertising campaign, with seperate commercials for its Chinese, Indian and Wrap Kits ranges. They...
Sport support
RUGBY heroes Richie Gray, Chris Robshow and Leigh Halfpenny are fronting a campaign for Lucozade Sport during the RBS 6 Nations championship.
Poster ads and...
Grape deal
FOLLOWING what the brand owner says was the success of 2012’s price-marked packs, Shloer’s Red Grape and White Grape drinks are coming out in...
