Wall’s joins the onesie craze


WALL’S sausages is targeting cooked breakfast fans with its latest TV campaign. The £1.5m push shows goths, wags and builders heading out to the shops to buy their fry-up ingredients.

The joke is that they are wearing “Wallsies” – onesies designed to look like everyday clothes.
Michael Moore, Wall’s marketing manager , said: “Our research found that some shoppers simply find it too much hassle to get dressed and go out to buy the elements that make up the perfect cooked breakfast.”