Hovis bakes in new flavours


BAKERY giant Hovis has added three different flavours to its loaves. The Taste Sensations range, launched recently, puts Fiery Sweet Red Pepper, Sun-dried Tomato and Basil Pesto into the classic Hovis bread.

The brand, currently worth £401m according to Kantar, sees the product as appealing to people suffering from “sandwich fatigue”. RRP will be £1.49.
Hovis brand owner Premier Foods recommends merchandising the new range next to Hovis Seeded and Granary products.