RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern, packaging.
Henkel Beauty Care, quotes IRI figures that identify the Xtreme range as the fastest growing part of the Right Guard range, up 14.4% year on year.
“The range is a firm favourite among male consumers and growing in popularity among women,” said brand manager, Yvonne Leischker.
“Sales among female consumers have seen the greatest growth, at 40.3% year on year according to IRI.
“The Xtreme relaunch strives to continue the brand’s success by driving further growth through incremental sales.
“We are delighted to present the refreshed Right Guard Xtreme range to the market.”