Giant argues for three-way push
IS three the magic number? Well it is for biscuits and confectionery giant Mondelez International. It reckons the biscuit market breaks down into three...
Adding tradition to on-the-go
FEEDING demand for on-the-go snacking products has been top of the Burton’s Biscuit Company agenda for its recent sweet and savoury biscuit launches.
Its snack...
Scots take the biscuit
Sweet-toothed Britons are spending £4.4bn a year on take-home biscuits and cakes and Scots are spending proportionately more than the rest of the country,...
Comfort cooking by the pot
UNILEVER UK has introduced a new Sausage Casserole flavour of Pot Noodle.
The firm says the new line will help retailers take advantage of what...
For young and bold
DORITOS has returned to screens with a new advert, encouraging consumers to be ‘bold’.
First airing on ITV, the ad shows a young man eating...
Quick is crucial
YOUNG lads are no longer the main target market for Rustlers micro-snacks, which has grown its consumer base to attract almost as many young...
Partnership renewed fifteen years later
BRANDHOUSE, the company that made over Tango in the nineties has been brought in to give it another new look.
Brandhouse founder Mark Wickens said:...
Summer Nights set to add capital events
MAGNERS Irish Cider is to repeat its Summer Nights festival at the Kelvingrove Band Stand in Glasgow this summer and will be adding shows...
Happy message on a bottle
AUSTRALIAN wine brand Lindeman’s is introducing new packaging from the end of May.
And the new label will carry the Latin phrase ‘Felicitas in Vitae’...
Amateur chance to live the dream
BUDWEISER has launched the hunt for the greatest amateur goals in Britain.
The Dream Goal competition challenges amateur footballers to submit videos of their...
Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
Summer refresh
FOLLOWING what its brand owner says was a hugely successful launch in the US, and the biggest launch in the American wine market in...
Chefs cook up new lines for the freezer
BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range.
Developed by its in-house chefs, the new cod fillets...
