Pops that crunch

KELLOGG’S has launched Coco Pops Granola – combining clusters of puffed rice  and wholegrain oats with wheat cereal shapes – with the aim of bringing new shoppers to the granola market.
Nick Dawson, Kellogg’s sales director for the speciality channel, said: “We expect this product to be incremental to the category and would recommend Coco Pops Granola to any retailers targeting parents and families.
“We’ve seen from the success of Coco Pops Porridge that the Coco Pops brand can bring a new audience to an established market – particularly young families – and we’re confident we can do this again with granola.”