Flavour dash in the pan
THE Loyd Grossman portfolio is being expanded with the introduction of Pan Melts.
The Pan Melts range is made up of four Italian-inspired flavours: Wild...
Biscuits for a busy life
UNITED Biscuits has relaunched its McVitie’s Breakfast range and added two new varieties.
The new biscuit varieties, Oaty Breaks and Fruit & Oat Bakes,...
Maryland mixes it all up
FOR those who fancy a change there are all-new texture and flavour combinations in the latest Maryland biscuits line, Mix’ems.
Available in Toffee Popcorn, Caramel...
Man makeover goes close to the ridge
IT’S for you, young man! The new look McCoy’s bag has been designed with youthful male shoppers in mind. It’s intended to look modern...
Meat for the snack age
ADULT snackers are targets for the latest product in the Mattessons range.
Stripsticks are chicken skewers made with 100% chicken breast.
The single 50g bag...
Vintage Horlicks
NOSTALGIA is at the centre of the latest Horlicks campaign as it celebrates its 140th anniversary.
An on-pack promotion gives consumers the opportunity to collect...
Rolling onto screens near you
PREMIER Foods is taking to TV to launch four new Cadbury Mini Rolls flavours.
It’s the brand’s first TV appearance in eight years.
As well...
Scotland leads football pitch
SOCCER prizes and PoS dumpbins are being used to encourage more Scots to buy Mars Bars this summer.
As part of a UK-wide £10m football-themed...
Jacobs plans £6m snack attack
INVESTMENT in production equipment, advertising, and promotion costing £6m will back the biggest launch this year from United Biscuits.
Jacob’s Cracker Crisps are available in...
Flying off the shelves
DESTINATIONS including Berlin, Rome and Marrakech are among the jet-set breaks on offer through a summer promotion from Cadbury.
The Fly Cadbury Air campaign features...
Adding two to the catch
REFLECTING modern menus in local chippies across the UK, Burton’s Biscuits has added a curry sauce flavour to its Fish ‘n’ Chips...
Breaking out
NOW you see KitKat, now you don’t. The famous name is disappearing, for a time, from its starring role on some of the biscuit...
Cover position by design
WINNING entries from the brand’s 2014 consumer competition feature on the latest packs from Smint.
Trade marketing manager Mark Roberts said: “We’re really excited to...
Aiming for the two thirds
ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October.
And it has revived its Taste of Summer promotion...
Bottling the XX factor
Guinness Original goes back to the future to catch history fans
IT was a case of returning to its roots for Guinness Original when...
New look Scotch in triple jump
ONCE, twice, three times a whisky – the words “triple matured” have been added to the label of Whyte & Mackay.
Whyte & Mackay used...