NOSTALGIA is at the centre of the latest Horlicks campaign as it celebrates its 140th anniversary.
An on-pack promotion gives consumers the opportunity to collect vintage style kitchenware.
Having collected three codes from packs, buyers can go online to choose from a range of gifts.
Horlicks brand manager Josh Murphy said: “We wanted to give back to our consumers by offering them a range of vintage branded items, such as mugs and coasters.
“We know that the growth of the hot milky drinks category remains static and, as a popular brand, we want to grow the total market by injecting excitement.”
The promotion features on 500g packs of Light, Traditional and Light Chocolate flavours.