Man makeover goes close to the ridge

McCoy’sIT’S for you, young man! The new look McCoy’s bag has been designed with youthful male shoppers in mind. It’s intended to look modern and to have greater impact on snacks shelves.
Trading controller convenience at KP Snacks Matt Collins said: “We’re transforming McCoy’s with a great new look across the range, the brand’s first identity change in 15 years.
“This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers.”