REFLECTING modern menus in local chippies across the UK, Burton’s Biscuits has added a curry sauce flavour to its Fish ‘n’ Chips snack range.
It has also introduced a version with the more traditional chip shop flavour of pickled onion.
Originally available in the 1980s, the Fish ‘n’ Chips brand was revived By Burton’s Biscuits last year.
The new flavours are available in 40g grab bags, 5 x 25g multipacks and 125g bags, with RRPs of 59p, £1.59 and £1.39.
Head of customer category management David Costello said: “The combination of really distinctive chip shop flavours and bold newspaper-style packaging is a real point of difference for Burton’s Fish ‘n’ Chips .
“Two more flavours will broaden the brand’s appeal, introducing Fish ‘n’ Chips to a younger audience.”
He said Fish ‘n’ Chips was the top-performing savoury biscuits brand in 2014, responsible for 54% category growth that year.
“The launch of the new flavours comes at a pivotal point in the growth of the brand, with Fish ‘n’ Chips having reached £12.3m in value sales less than a year after its reintroduction,” he added.