A special approach to Easter sales
REPORTING that it doubled sales during Easter this year, Ferrero is bringing back its Thorntons Dessert Eggs range for 2017.
The Lemon Meringue, Pecan Pie...
Bounce up in spring
Easter presents opportunities and the giants of chocolate reckon they know how to make the best of them.
BIG selling favourites from Mars Chocolate are...
Not just a barbecue bite
DESPITE the barbecue season being long gone, consumers will still be looking to buy sausages according to the Lifetime of Meat survey by OnePoll...
Muscling in
Daniel Reeds, MD at health food marketing company New Chapter Marketing, considers what’s behind the high protein trend.
ONCE a niche sector dominated by powders...
Super support spend
TETLEY says the £5m campaign to promote its Super Teas range is its biggest marketing drive to date for speciality teas.
It includes an outdoor...
A love affair with bread
Time to reawaken the passion
IT’S time to make the nation fall in love with bread again according to Kingsmill brand owner Allied Bakeries, and...
Looking sweet
ONE company aiming to bring a sugar alternative into the mainstream in 2017 is SugaVida.
The UK’s exclusive supplier of organic Palmyra Jaggery (a crystallised,...
Snack bar to say cheese
DAIRY Crest has launched the Cathedral City Snack Bar into c-stores.
The 30g cheese snack is aimed at on-the-go shoppers looking for an alternative to...
More than lemon
FLAVOURS designed to appeal to modern adult consumers are at the centre of the relaunch of R White’s lemonade.
Brand owner Britvic has added Traditional...
Popping off
POPCORN is now the fastest growing sub-category within crisps, nuts and snacks, growing 34% year on year, according to IRI. Butterkist is looking to...
Going soft
A new twist on a classic sweet is the promise from Tangerine Confectionery with its latest launch.
Soft and chewy Fruit Salad Bunch of Bon...
Kids show the way
CANDY brand Mentos is turning children into life coaches in its latest advertising campaign.
In the TV ad children help adults to make new connections...
UNICEF and Pampers partner for ‘Amazing Babies’
P&G’s nappy brand Pampers has partnered with UNICEF for the 11th consecutive year, with celebrity mum and former Girls Aloud singer Kimberley Walsh launching...
Amazon Top Up added to PayPoint’s digital voucher range
PAYPOINT has added Amazon Top Up to its range of digital vouchers. Customers are now able to purchase a voucher in cash to top...
Celebrate with jelly and ice cream
LUXURY tea brand Teapigs is celebrating its 10 year birthday with a limited-edition blend of strawberry jelly and ice cream tea.
10 years ago Nick...
Permission to munch
Permissibility and portion control, the growth of food-to-go, and increasing demand for savoury biscuits are all contributing factors argued to have had an impact...
