Vimtoad sweet talks mums
WALLACE and Gromit creator, Aardman Animations, has created an advertising character, Vimtoad, designed to expand soft drink brand Vimto’s appeal beyond its core market...
A rebellious trio join the Loch Lomond whisky line up
The Loch Lomond Group has expanded on its wide range of whiskies with a brand new brand made up of three new expressions.
Walkers brings a saucy release with new BBQ flavour crisps
Savoury snacks brand Walkers is set to respond to a rising consumer demand in flavour options with the launch of its new Smokin' BBQ Sauce variant.
Grouse soars onto online store
A NEW bird has joined The Famous Grouse’s flock, with the launch of The Famous One.
Cheese and biscuits – Burton’s Biscuit Company
BURTON’S Biscuit Company has teamed up with cheese brand Cathedral City to launch a savoury cheese biscuit snack.
Dairy Crest has licensed the Cathedral City...
New flavours from Japan
Last October, Japanese snack manufacturer Calbee purchased Seabrook Crisps, opening up a new route to the UK market for savoury treats from Japan .
A chunk of indulgence
Fox’s Biscuits has expanded its Extremely Chocolatey range .
NPD galore for whisky giant
Glasgow-based spirits producer Whyte and Mackay has bolstered its premium portfolio with the launch of a new premium blend and a facelift for an old favourite .
Real green tea
THE Co-op has brewed up a fully biodegradable paper tea bag which it reckons could save nine tonnes of plastic waste per household each year.
A key coup for tablet brand
Scottish confectionery brand Mrs Tilly’s has secured a new business listing with wholesaler JW Filshill.
The partnership will see Mrs Tilly’s Famous Tablet, Fudge and...
Antioxi blooms with trio of shrooms tea
Organic mushroom supplement brand Antioxi has launched a trio of health boosting teas, each containing a mushroom blend to help improve functional health.
Vault City brings a bowlful of flavour with cereal milk beer
Sour beer brewer Vault City has launched a new, nostalgic brew for consumers to enjoy by the spoonful with its new Cereal Spooner beer.
Reacting to hybrid work
THE effects of hybrid working patterns are being felt in the snack category – and convenience retailers should adapt their range accordingly.
Leftovers campaign launched for Christmas
PICKLE brand Branston is launching a £1.3m ‘Leftovers Day’ campaign to inspire consumers to get creative with their leftovers on Boxing Day.
The activity, which...
Squash for adults
BRITVIC is aiming to bring refreshment to the nation through a new TV campaign for Robinsons with the launch of Fruit Creations.
Spreads marked for convenience
DAIRY Crest is putting more sizes of two of its biggest spread brands, Utterly Butterly and Country Life, which it says have...
