Frubes fun on packs


YOPLAIT has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.

Available across Frubes packs now, the new cartons introduce six cheeky characters to the Frubes brand and feature QR codes that will allow consumers to access the mini game.

Once scanned, children will be able to expore the brand’s augmented reailty world, Yoplait said, which will allow them to interact with friends and take selfies using some Frubes-themed filters.

Support for the new on-pack mini game has been seen across TV, video on demand, gaming platforms and through in-store and online shopper promotions.

Ewa Moxham, head of marketing at Yoplait, said: “With our striking new packaging and characters, Frubes will catch the eyes of families across the nation, helping to drive sales across all retail channels – and raise a smile at the same time.”