Acting on impulse
PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
And it’s Hooch, camera, action!
Consumers will be able to watch a film for free with every bottle of Hooch they purchase, thanks to a new ‘Just Av An Ooch’ campaign .
Another yes campaign for 2014
LUCOZADE Energy is reviving its on-pack offer, called The Yes Project, giving consumers the chance to win adventure holidays in Cancun and European city...
No beef in this burger
Richmond has expanded its meat-free offer with the launch of a new burger pack
Sweet addition
Encouraging impulse purchases among c-store customers is one of the most effective ways of increasing a store’s revenue and profit. Today we look at...
Go big on butchery
Scotmid has joined forces with third-generation family butcher S Collins & Son to launch a new butcher’s counter within its Uddingston store
Tango lays anchor – Paramount Pictures promotion
TANGO has teamed up with Paramount Pictures for an Anchorman 2: The Legend Continues promotion on bottles and cans.
Last month, manufacturer Britvic Soft Drinks...
Bru fans in new ad
AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
Fairtrade for Belgian brand
GUYLIAN has shone a spotlight on Fairtrade through a relaunch for the Belgian chocolate brand.
Goyne for it
Glengoyne Distillery has released its first whisky in almost two years as part of its new ‘Legacy Series’ .
Keep abreast of shift patterns
KEEP an eye on shoppers’ shift patterns to ensure strong food-to-go sales.
That was the message from Hannah Morter, manager for customer insight and category...
Blast from the past – Hankey Bannister whisky
A perfectly preserved bottle from the 1920s has inspired Hankey Bannister whisky to recreate the flavour in its new Heritage Blend.
The bottle was...
Catching the eye for value
PMPs save time for retailers
Know your oats in the morning
Nearly seven in ten households buy porridge at some stage of the year, according to Quaker Oats brand owner PepsiCo.
Adding that 62% of cereal...
Hot cross loaf
JUST in time for Easter, family-run bakery firm Warburtons has brought back its limited-edition Hot Cross Bun loaf. The non-chocolate treat is presented in...
