Coca-Cola to give away Endless fun this summer

Hundreds of tickets for major global events up for grabs

Pack shots of the new Endless Summer Pass promotion on Coca-Cola Original Taste and Coca-Cola Zero Sugar 330ml cans and 500ml PET plastic.
Coca-Cola Europacific Partners has kicked off a summer filled with endless fun in its new ‘Endless Summer Pass’ promotion which will offer consumers the chance to win tickets to major global events.

KICKING off a fun-filled summer for plenty of consumers, Coca-Cola Europacific Partners (CCEP) is offering shoppers the chance to win tickets to major global events in its latest promotion.

The new ‘Endless Summer Pass’ on-pack promotion will give shoppers the chance to win one of 295 pairs of tickets for events including the UEFA EURO 2024 in Germany; top music festivals across Europe including Brighton Pride, Boardmasters, Sziget in Budapest, Lollapalooza Berlin and others; as well as the Summer Olympic Games hosted in Paris.

Additional spending money will also be provided for any event held outside of Britain, helping to sweeten the deal from CCEP.

Encouraging more consumers to spend the summer with their friends and take a well-earned break this year, the new promotion can be seen across Coca-Cola Original Taste as well as Coca-Cola Zero Sugar variants.

Featuring an eye-catching wrist band style design on pack, the promotion will be seen across both plain and PMP formats of 330ml cans, 500ml PET bottles and multipack cans of both variants.

To enter the prize draw, shoppers are invited to scan the QR codes found on promotional packs which will take them direct to the Coke App.

Once registered on the app, they can then play an exclusive mini-game on the app to earn wrist bands which can then be used to enter the prize draws.

Further to this, the on-pack promotion will be supported by an integrated marketing campaign that includes paid social media and influencer activity, online TV, digital and OOH throughout April and May.

Convenience retailers can also request campaign POS and digital assets from to help support the promotion in stores.

Rob Yeomans, VP for commercial development at CCEP GB, said: “We know that football and music are key passion points for consumers in GB, and this summer there’s no shortage of either.

“However, at the same time, we understand that many shoppers continue to be careful with their spending.

“So, we wanted to give our brand fans the chance to turn their dreams of experiencing live music and sporting celebrations this summer into a reality, alongside helping customers to drive sales in store as well.”

Florence Wheatley, associate marketing manager at CCEP GB, said: “The Endless Summer promotion is our way of helping teens and young adults gain access to the most exciting summer line up.

“By offering tickets to music festivals, UEFA EURO 2024, the Olympic Games Paris 2024, we’re looking forward to facilitating Real Magic moments across Europe this summer.”