Don’t be skyred of new yoghurt

THICK and rich in protein, but with less sugar and 0% fat, Icelandic-style skyr yoghurt should be an easy sell to health-conscious consumers.

After a successful launch in the USA, popular skyr brand Siggi’s is now available in the UK through Lactalis – and is aimed at those who are actively trying to reduce sugar in their diets.

Paul Wiseman, marketing manager, Lactalis UK said: “Siggi’s has been such an incredible success story in the US and we are delighted to be able to bring this exciting new brand to the UK.”