Hampered by too many choices
THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
Show off the bargain
50% of shoppers feel PMPs reassure them they are getting the best value for money and subsequently stimulate purchases.
Mars backs frozen treats
Branded desserts that hit the spot
Buttering up for breakfast
WHERE are customers eating their breakfast? It’s a question worth asking when deciding what to stock and Neil Stewart of Dairy Crest may have the answer.
Oatfully big prizes
QUAKER Oats has hit the ground running in 2018 with the launch of the brand’s biggest ever on-pack promotion.
Drinks up in the morning
Breakfast drinks had a spectacular 2017 according to Refresco, with volume sales up by 37.7% on the previous year.
Indulgence the name of the game
INDULGENCE is at the heart of the latest launch from Magnum as the Unilever-owned ice-cream brand extends its tub range with the roll out of a Chocolate & Hazelnut Praline flavour
A thirst for good value
Scottish Grocer spoke to drinks firms to see how price-marked-packs can affect sales.
Exquisite style
FENTIMANS has overhauled its image with a rebrand across its range of premium mixers and soft drinks.
Bear’s big break
CHILDREN’S snacking brand Bear Nibbles has launched its first-ever campaign on mainstream TV, bringing the on-pack character of Bear into the real world.
Sweet ad
CONFECTIONERY firm Storck has launched a £4m national TV campaign for Werther’s Sugar Free.
Stout with a difference
CRABBIE’S is introducing a ‘first-of-its-kind’ Stout to its Crafty Ginger Collection.
Raspberry and orange
WHITLEY Neill has extended its gin range with the addition of two new flavours – Blood Orange Gin and Raspberry Gin.
A spread to savour
PHILADELPHIA has returned to TV screens with a new campaign urging Brits to ‘savour the moment’.
Getting spicy with improved flavour
MCCOYS is launching a new and improved Paprika flavour, which it says is preferred by 57% of consumers when compared to its closest competitor.
An intense experience
MONDELEZ International’s fastest-growing biscuit brand, Mikado, is bringing a new flavour to the market with the launch of Mikado Dark Intense.
