Bear’s big break

CHILDREN’S snacking brand Bear Nibbles has launched its first-ever campaign on mainstream TV, bringing the on-pack character of Bear into the real world.

The £3m campaign, which includes two individual TV adverts, one targeting adults and the other aimed at children, is part of a wider programme of activity that also comprises VOD, digital, in-store and on-pack.

Georgia Spriggs, marketing director at brand owner Urban Fresh Foods, said: “With the brand celebrating eight years of outstanding growth, now is the time to really step-change our marketing activity and talk directly to parents on a wider scale than we’ve ever been able to do before.”