Getting spicy with improved flavour

MCCOYS is launching a new and improved Paprika flavour, which it says is preferred by 57% of consumers when compared to its closest competitor.

Matt Collins, sales director for convenience, wholesale, discounters and foodservice at KP Snacks, said: “Flavour is still the number-one sales driver within crisps and snacks, with 65% of purchase decisions based on taste. As the brand known for full-on flavour, McCoy’s is perfectly positioned to help retailers capitalise on this trend by offering consumers a delicious and improved Paprika flavour.”

McCoys Paprika is available in a single grab bag (47.5g) format at 89p RRP.