Directing the traffic
THE cheese fixture often contains many different brands, pack styles and sizes.
That can confuse the consumer, causing them to revert to “the usual”, which...
Billionaire ice cream
Unilever has expanded its Magnum range with the launch of a new, indulgent flavour available in tub and bar formats.
One stop advice shop
ZERO Waste Scotland is working with the Scottish Government to help the Energy Saving Trust provide advice to Scottish organisations on reducing energy, water...
Emoji partners land on packs
KERRY Foods has joined forces with Sony Pictures to launch a new on-pack promotion in association with The Emoji Movie, which hits cinema screens...
Prize on every pack
WALL’S Pastry has put a promotion on 5m packs that offers consumers prizes including two-for-one days out, cinema tickets and Brewer’s Fayre meals.
A smoky gin with a citrus twist
The latest release from Dunnet Bay Distillers comes with a twist, as Rock Rose gets the citrus treatment.
Box clever over confectionery
Premium boxed confectionery is key to driving sales for retailers, says Ferrero.
Fruity whiskey set for summer TV ads
JIM Beam has added Jim Beam Apple to its range of flavoured bourbons.
The launch of the new flavour will be supported by TV advertising...
Fresh new look
Toothpaste brand Aquafresh has bolstered its toothpaste range with a new £1 PMP
Breadstick range is ryevealed
The range offers four varieties of flavoured breads in a handy stick format
The hunt is now on
Haribo has launched a new seasonal campaign that invites shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix
The luck of the Irish
One lucky cider drinker will be sent to the Big Apple in time for St Patrick’s Day, courtesy of Magners
Selection builds from the core
Whitley Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.
New look for Wild Turkey
WILD Turkey has some new plumage thanks to a bottle redesign for its 101 bourbon variant.
Guinness sponsors Six Nations
The tournament will be known as the Guinness Six Nations from this year
The proof is in the packet
Rustlers is running a new on-pack ‘taste challenge’ promotion in a bid to prove the quality of its All Day Breakfast Sausage Muffin .
