Juice gets the Mojo working


ADULT soft drink J2O has created a cockney alpaca character called Mojo to spearhead its latest marketing campaign.

The £3m marketing campaign is designed to remind consumers that J2O can play a part in social occasions.

Trystan Farnworth, commercial director for convenience and impulse at brand owner Britvic, said: “We all have a fun loving social side – sometimes we just need someone or something to help bring it out – and that’s exactly where Mojo the alpaca comes in. 

“Throughout the campaign, he will offer his pearls of wisdom to help people make the most of their social occasions and find their mojo.”

The Find Your Mojo campaign will run until the end of August and includes 30-second and 10-second TV ads that will feature on mainstream channels nationwide.