ROLLING papers brand Rizla has been given new packs.
As well as a new look, the packs now have a soft touch finish and feature a ‘tuck in’ closing mechanism designed to reduce wastage.
Imperial Tobacco brand manager Jamie Burns-Smith said: “These fresh Rizla pack designs demonstrate that we are constantly listening to our consumers, and tweaking our offering.
“To celebrate, new Rizla imagery is appearing on the livery of the Yamaha Official WorldSBK Team.”
The new pack designs are being supported by a range of updated POS materials.
Rizla Medium Thin Green and Rizla Medium Thin Red are available in packs of 100 Regular and 50 King Size at RRPs of 27p and 67p. Rizla Slim Blue is priced at 29p and 77p. Rizla Super Thin Silvers are 39p and 82p. Rizla Liquorice is only available in regular size, with a pack of 100 available at an RRP of 39p.