Influential campaign
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Fun for the family
Family fun is the theme of the new TV ad for Cadbury Dairy Milk Freddo Treasures .
Campaign brings relief
With allergy season now firmly upon us, GSK is set to invest in a £4m advertising campaign for its Piri brand .
An Irngetic new release – Irn-Bru Energy is here
The Scottish soft drinks market is set for a major shake-up after AG Barr announced the launch of Irn-Bru Energy
Much kneaded pizza innovation
Goodfella’s is shaking up the market
Put a twist on biscuits
McVitie’s Digestives are undoubtedly one of the most iconic biscuits in Britain
Generation big night in
Staying in is popular with younger people
Galaxy goes dark
Dark and milk chocolate have long gone head to head, with fans of each variety insisting that their favourite is superior
A big scoop of success
Ice cream is ideal for big night in
Layers of flavour
Unilever has expanded the Carte D’or brand by taking a layered approach to NPD
Kettle Chips, but more
Kettle Chips has launched a brand new sharing range of crisps that contain slices of real fruit and vegetables
The master of noodles
Snacking brand Naked has teamed up with the MasterChef 2018 runner up, Nawamin Pinpathomrat, to create three easy recipes using its products
Summer entertaining
Cosy evenings in front of the TV might be thought of as a winter occasion, but summer nights could be just as well suited to the big night in
Spicing up the night
Consumers are increasingly seeking out more premium snacks, and are happy to pay for the privilege
Tortilla chips on the telly
KP puts weight behind McCoy’s NPD
Have bags of success
Backing bagged confectionery makes serious sense for convenience stores
