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New Gold Superking variant

Embassy range change

Imperial Tobacco has extended its Embassy Signature range with the roll out of a new Gold Superkings variant
Bottlegreen bottles

Dressed to impresse

Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Group sitting on sofa

Back on TV for the festivities

Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Bridor mini snacks range

Going mini to expand

French bakery, Bridor, has introduced a range of vegetarian snacking products called Mini Snacks
Boursin limited edition Christmas

Made for sharing

In response to trends coming out of lockdown, including scratch cooking and experimenting with recipes, Boursin has launched a new campaign designed around sharing occasions
The Smart Up Drinks Lab bottles

More fizz less guilt

Port Glasgow firm The Start-Up Drinks Lab has launched Kir Refusal, describing it as a guilt-free fizz
Pasta n Sauce packs

Pasta packed for gamers

Premier Foods has put one of the most successful videogame franchises of all time on the packs of a range of Batchelors products
Walkers shortbread display

Heritage updated

Walker's Shortbread, has unveiled new packaging ahead of the Christmas and New Year sales period
Derek Shaw

Shaw shows the way

Dundee sweet shop owner Derek Shaw has helped Mackie’s of Scotland create its first new chocolate bar in six years
Cadbury's selection boxes

Greener selection

Mondelez International is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas
Creme eggs and mini eggs packs

Get in early for Easter success

Mondelez has expanded its Easter offer with the launch of a new Cadbury Mini Eggs Tablet pack
Pork pie on plate

Pork pie prize promotion

Pork Farms is running an online competition offering consumers the chance to win a year’s supply of pork pies by suggesting a new flavour combination
Tabasco with a burger

Thai taste with a kick

Inspired by flavours from Thailand, Tabasco has added a Sriracha sauce to its range
Mountain Dew bottles

Call of Dew-ty

Mountain Dew has struck a deal with video game giant Activision to run an on-pack Call of Duty promotion
Lilo cans

Scottish seltzer rolls out

Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
Whitley Neil gin serve

Advertising for more gin growth

Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas