Rum sails back onto television
Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Legendary venue on the bottle
Manchester Gin has launched a new limited-edition label which pays homage to one of the city’s cultural institutions
Embassy range change
Imperial Tobacco has extended its Embassy Signature range with the roll out of a new Gold Superkings variant
Dressed to impresse
Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Back on TV for the festivities
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Going mini to expand
French bakery, Bridor, has introduced a range of vegetarian snacking products called Mini Snacks
Made for sharing
In response to trends coming out of lockdown, including scratch cooking and experimenting with recipes, Boursin has launched a new campaign designed around sharing occasions
More fizz less guilt
Port Glasgow firm The Start-Up Drinks Lab has launched Kir Refusal, describing it as a guilt-free fizz
Pasta packed for gamers
Premier Foods has put one of the most successful videogame franchises of all time on the packs of a range of Batchelors products
Heritage updated
Walker's Shortbread, has unveiled new packaging ahead of the Christmas and New Year sales period
Shaw shows the way
Dundee sweet shop owner Derek Shaw has helped Mackie’s of Scotland create its first new chocolate bar in six years
Greener selection
Mondelez International is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas
Get in early for Easter success
Mondelez has expanded its Easter offer with the launch of a new Cadbury Mini Eggs Tablet pack
Pork pie prize promotion
Pork Farms is running an online competition offering consumers the chance to win a year’s supply of pork pies by suggesting a new flavour combination
Call of Dew-ty
Mountain Dew has struck a deal with video game giant Activision to run an on-pack Call of Duty promotion
Thai taste with a kick
Inspired by flavours from Thailand, Tabasco has added a Sriracha sauce to its range
