PMPS help key categories thrive
When it comes to crisps, PMPs prove popular with consumers, but not all price-marks are created equal and the £1 point in particular is worth stocking in high volume, according to manufacturers
PMPs put shoppers in good spirits
Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
PMPs for tea
Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales
PMPs signal value in the soft drinks chiller
The drinks chiller is home to some of the most competitive square footage in convenience retailing, with a huge variety of brands, flavours and pack formats vying for shoppers’ attention
Fruit flavour from Rubicon
AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
Bargains for pet owners
When it comes to their pets, cat and dog lovers want the very best, but that doesn’t mean they’re not price conscious
New look for frozen pizza pack
Goodfella's packaging has been given a facelift across its entire portfolio – including PMPs – bringing packs in line with the brand’s ‘Made With Respect’ message
Adding value to crisp PMPs
Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs
Value rollout for Dr. Oetker
DR. OETKER has expanded its Chicago Town PMP range with the addition of two new packs to its portfolio
Price-marked Caramel bars
Confectionery giant Mondelez has added Dairy Milk Caramel to its range of price-marked packs (PMPs)
The best medicine
The correlation between laughter and pain tolerance is being explored by a new campaign by Panadol
Mayo goes green
Unilever has its sights set on sustainability with the launch of new eco-friendly packaging for it’s Hellmann’s brand
Keeping things simple
Nestle Cereals has expanded its Shreddies range with the release of a new breakfast cereal
Probiotic gardening
Yakult is encouraging consumers to spend time outdoors and embrace the health and wellbeing benefits of gardening through its new initiative Grow With Yakult
The great crisp debate
The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Bold fruity vodka line
Swedish cider brand Kopparberg may already have gin and rum under its belt, but the brand has announced it is now moving into the vodka category with the launch of a new flavoured vodka range
