It’s a cat’s life for Nestle

Felix it's great to be a cat

IF everybody wants to be a cat, then the latest Nestlé Purina campaign for Felix should hit the mark.

The ‘It’s Great To Be A Cat’ campaign represents a £3.7m investment in the brand. The campaign, which celebrates the mischievous life of cats, is running across TV, radio, outdoor advertising sites, and online.