Rugby Union players Emma Wassell and Sam Skinner both drink from Highland Spring bottles in the middle of Murrayfield Stadium.

Highland Spring champions Scottish Rugby

Scottish bottled water brand Highland Spring has announced a new two-year partnership of Scottish Rugby to encourage healthy hydration through the sport.
Pack shots of Reese's Fast Break bars.

Reese’s expands range with new Fast Break bar

Peanut butter confectionery brand Reese's has expanded its UK selection with the launch of its Fast Break bars to the market for the first time.
Disposable vape devices sit on a wooden bench in an array of colours.

UK Gov considering vape tax

Vaping industry members have warned against a potential rise in tax on vaping products, which the UK Gov is thought to be considering in the Autumn Budget.
Pack shots of Young's Popcorn Scampi Bites and Young's Golden Scampi.

Young’s kicks off Scampi relaunch

Frozen seafood brand Young's has unveiled a complete revamp of its Scampi range, complete with new packaging along with major recipe changes.
pack shot MugShot MAX

Mug Shot launches new MAX range

Mug Shot has launched its MAX range of pasta and noodle pots, featuring bold flavours like Mac & Cheese and Sundried Tomato & Chorizo. Aimed at younger, active consumers, the range offers quick, tasty meals. The launch includes a social media campaign and a competition, available in Asda stores.
The six Scotmid "jailbirds" need to raise at least £10,000 for cancer support charity Maggie's to win back their freedom.

Scotmid ‘jailbirds’ fundraise for Maggie’s

Six Scotmid "jailbirds" need to raise at least £10,000 for cancer support charity Maggie's to win back their freedom – and are appealing for help to reach the target through a justgiving page.
Pack shots of Sanpellegrino cans including Aranciata, Limonata, Aranciata Rossa and Sanpellegrino Zero Pesca & Clementina.

Sanpellegrino unveils a new look

Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
Discounter Lidl has made forecasts across a variety of food and drink categories for this year.

Experts predict future consumer trends

Identifying forthcoming trends is one way for savvy store owners to stay ahead of the game and ensure they meet consumers’ demands – and help is at hand for the beginning of 2025 from Lidl and The Knowledge Bank.
Pack shots of Walkers Max Punchy Paprika and Jalapeno & Cheese variants with UEFA Champions League 2025 promotional activity on packs.

Walkers kicks off a new football promotion with UEFA

Walkers has continued its support of the UEFA Champions League with the announcement of its new on-pack promotion across Walkers Max packs.
Advert for Cheerios TV campaign with a bowl of the cereal in the middle of a purple and yellow colour with the text to the left reading "High in Fibre from Oats, Wheat and Barley" with the text on the right reading "That's a little win" with boxes of Cheerios and Honey Cheerios beneath this text.

Cheerios launches new TV campaign

Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.
A man in a kilt stands against a sunset in the Highlands with a bottle of Ben Bracken whisky in his hand and a glass with the whisky inside in the other.

Lidl pokes fun at Harrison Ford ad following whisky win

Discounter stores firm Lidl has marked its latest award win at the World Whisky Awards 2025 with a new tongue-in-cheek ad for the Ben Bracken Single Malt.
Pack shots of Red Bull Summer Edition White Peach flavour including a single 250ml can and a four pack of the sugar-free variant.

Summer kicks off for Red Bull with new White Peach flavour

Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.
Pack shot of Doritos Dinamita £1.25 PMP with an image of the shopt* carousel on an iPhone screen.

Win prizes in Doritos Dinamita *shopt promotion

Retailers are in with the chance to bag some cash prizes with the launch of Doritos Dinamita with a new partnership through cash rewards app *shopt.
Jodie Burrage poses holding a tennis rackets against a tennis court background with a blue colour breaking into this with a torn paper effect for a Del Monte branded competition, the text. reads "From Court to Snack The Perfect Match Get a Chance to Win Your Dream Tennis Tickets Plus, Find out how to get cashback on this product" with the LTA logo, a QR code for the competition and the Del Monte logo along with an array of Del Monte fresh fruit packs as well as fresh fruit sitting around these packs.

Del Monte serves up new tennis LTA competition

Fresh fruit brand Del Monte has served up the next level of its partnership with the Lawn Tennis Association with its new on-pack consumer competition.
Pack shots of Bonds of London sweets with an on-pack call out for the Vicky McClure's Our Dementia Choir charity on packs. Variants includes Lemon Sherbets, Rhubarb & Custards, Butter Mintoes and Pear Drops.

World of Sweets teams up with Vicky McClure’s Our Dementia Choir

World of Sweets has marked the 130th anniversary of Bonds of London with its new share bags in partnership with Vicky McClure's Our Dementia Choir.
Pack shots of Dolly Wines Prosecco and Rosé bottles.

Dolly Parton wines roll out across convenience

Country superstar Dolly Parton and Accolade Wines' range Dolly Wines has rolled out across the convenience channel for the first time with two variants.