De Kuyper keeps cocktails convenient

Liqueur brand rolls out six ready-to-drink cocktail variants

The new De Kuyper range of cocktails are lined up on a table with a window behind it.
Liqueur brand De Kuyper has rolled out a new range of ready-to-drink cocktails with six popular variants to choose from.

LIQUEUR brand De Kuyper has rolled out six convenient ready-to-drink (RTD) cocktail options, with six popular variants.

Launched by William Grant & Sons, who De Kuyper Royal Distillers has worked with to create the drinks, the range includes the De Kuyper Piña Colada Cocktail, Strawberry Daiquiri Cocktail, Passionfruit Martini Cocktail, Espresso Martini Cocktail, Cosmopolitan Cocktail and Clover Club Cocktail.

All six come in 500ml bottles with a 12.5% ABV for a price of £13 each.

Every cocktail can be served in two ways; consumers can simply chill and pour the drinks into glasses or, if they wish to add an extra flare to the evening, they can shake the cocktails first in a shaker to help create more of a bar experience in the home.

With the rise in popularity of at-home cocktail options with consumers, the brand reckons its new range of RTD options will appeal to those shoppers looking for the taste and pleasure of a cocktail serve without the added work of making them.

The firm also reckons the range should appeal to consumer tastebuds as well, with a selection of already popular drinks for shoppers to choose from such as the Espresso Martini, Passionfruit Martini and Piña Colada variants.

As such, De Kuyper offers consumers the option to remove this faff in cocktail-making in a bid to show that “consumers can do less to impress”.

Mark de Witte, chief executive of De Kuyper Royal Distillers, said: “We are delighted to work with William Grant & Sons to bring our premium ready-to-serve cocktails to the UK.

“On a mission to democratise cocktails and offer everybody the chance to enjoy their own favourite cocktail any time, the new launch is part of our halo vision to ‘Own the Cocktail’.”