Innovative fundraising
Retailer One O One has teamed up with bakery brand McGhee’s to reduce food waste and raise funds for Clyde’s Cash for Kids charity in the process.
Sugar market is still sweet
Sugar sales strong despite pressure
Ferrero spending millions on Easter
Confectionery giant unveils ten new seasonal lines
Soaring sales for sharing
Consumer buying habits have changed in recent times according to Swizzels marketing manager Sarah-Louise Heslop, and it has meant that bagged confectionery sales have soared.
She...
Win a Day to Remember in biggest giveaway from Cadbury ever
Mondelēz International has kicked off its biggest ever on-pack giveaway for the Cadbury brand to help further build on the brand's 200th birthday celebrations.
Eco-relaunch
SUSTANABILITY was central to Belgian premium chocolate brand Guylian’s recent relaunch.
Reduced sugar can bring sales
FRESH from kick-starting the year with the launch of sugar free and reduced-sugar variants of Fruittella, Mark Roberts of Perfetti Van Melle has suggested...
Festive season special editions
BOXED chocolate specialist Elizabeth Shaw has extended its Christmas range with a new limited-edition, Gingerbread Crisp.
The dark chocolate product features the wintery spices of...
Maoam dancer ad returns
MAOAM has its dancing shoes on again, bringing its 2016 television campaign back to the small screen.
Free to be sweet
Fruitella has launched two completely sugar-free products, Fruit Foams and Fruit Gums.
Brand manager Matthew Navier said: “Data shows that 92% of consumers are actively...
A sack full of seasonal NPD for Mondelez
Mondelez has unveiled its Christmas 2019 range, with a raft of new SKUs
A big focus backed by TV spend
CONFECTIONERY giant Ferrero plans to turn the spotlight onto its Raffaello brand this year, with the firm announcing it intends to place a “big...
Barratt is back in stores
OLD School confectionery brand Barratt is back just in time to celebrate its 170th anniversary
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Cold combat
AS winter and the cold season approaches, Wrigley has produced new POS materials for its Lockets range.
Confections marketing manager Dan Newell said: “Stocking winter...
Legendary prizes
CADBURY is making good use of its partnership with the Premier League this month with the launch of a new promotion
