Trebor Mighties are available in Mint and Berry Mint flavours.
The launch is being promoted in a ÂŁ1.2m TV campaign and there is to be in-store activity and POS materials.
The packs come in shelf-ready outers with hooks to allow siting anywhere in store.
The 12.6g pack has an RRP of 50p and is available in packs of 24.