New coat for Butterkist popcorn

BUTTERKIST has launched what it says is the very first yogurt-coated popcorn.

Butterkist Yogurt

Butterkist Yogurt Coated Popcorn is available in sharing bag (160g, MRRSP £1.49) and multipack varieties (6 x 20g, MRRSP £1.69) and is aimed at capturing the consumer desire for yogurt-coated snacks, a market that already includes cereal bars, ice cream and dried fruits.

Commenting on the launch, Anjna Mistry, senior brand manager at Butterkist, said: “Butterkist has proven once again why it is the nation’s number one popcorn, with an innovative, first-to-market flavour that is great-tasting and appeals to consumers seeking a healthy snack.

“The popcorn market is forecast to reach £207m by 2017, buoyed by a growing legion of popcorn fans who are constantly seeking to build on their enjoyment with new taste experiences. As taste is at the heart of everything we do with Butterkist, our Yogurt Coated Popcorn will capture our customer’s imagination and enhance their experience. The innovation will stretch both the brand and category to drive increased excitement and engagement.”