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Rubicon’s tropical fruit drinks transformed into lollies and ice cream.

Exotic and cool – Rubicon from Barr

THE tropical flavours of the Rubicon soft drink range – the UK’s biggest-selling exotic drink brand according to Nielsen Scantrack – form the basis...
Malteasers ice cream

Teasers in a tub

FANS of Maltesers are in for a treat this February with the launch of a new Maltesers Ice Cream Tub
Walls Pastry Chicken Rolls with Sage and Onion

Lockdown does lunch

Meat snacks have come into their own under lockdown
Président cheese new advertising campaign

The easy approach

French cheese brand Président is being pushed in a media campaign aimed at the 40 to 65 age group.
Highland Spring 5 litre fridge water box with tap

Hydrating challenge

Highland Spring has challenged consumers to drink 10 glasses of water for 10 days, championing its 5-litre hydration pack in the process.

Clever cookie solutions from Baked by Rich’s

Baked by Rich's aims to get more of its fresh branded cookies into convenience stores with its new thaw and serve concept.
Retailers can. take advantage of the growing popularity of air fryers across the frozen section with the likes of McCain's products.

Air fryer out the financial worry

Frozen potato foods brand McCain is keen to ensure that retailers can make the most out of the wildly popular consumer trend for air fryers with its own McCain Air Fryer Quick & Crispy range.

Yoplait launches Yop 500g into Booker Wholesale

Yoplait launches Yop 500g Strawberry, the UK’s only drinking yoghurt, to independent retailers, offering a nutritious, protein-packed option for all ages.
Urban Eat

Good to go

INCREASING use of snacks by adult consumers is building demand for variety says food-to-go supplier Urban Eat. Its head of marketing John Want said...

Slush Puppie? Slush pouchie

Drink released in on the go pouch
Wall's new ice cream options

Sustainable scoops for summer

UNILEVER is gearing up for summer by expanding its Wall’s brand with the release of three new frozen treats.

Price freeze

LAST year Spar rolled out price-marked packs across its frozen range. The new packs carry uniformly designed yellow and black price labels, and core-range products...
Richmond Meat Free Bacon slices.

Veggie fry on the up

MORE consumers than ever are watching the amount of meat they eat, providing a chance for meat-free options to flourish at breakfast time.
A scene from the Seriously Spreadable TV ad campaign being run by Lactalis.

Seriously spreads out with TV campaign

Lactalis UK & Ireland has invested in a new TV campaign for its Seriously Spreadable cheese range and hopes it will help to increase brand awareness for Seriously as a whole.
Kirsten Blockley, national account manager at Mackie's of Scotland, stands in front of the Mackie's of Scotland sign.

Mackie’s fires up frozen sales

Mackie's of Scotland aims to ramp up sales across the freezer as more Scottish consumers seek some sweet treats to cool off with in the sun.
Pack shots of Bluey Freeze-At-Home Fruit Flavoured Ice Pops.

Bluey Ice Pops expands World of Sweets frozen range

Confectionery distributor World of Sweets has expanded on its range of licensed freezable products with its new Bluey Ice Pops.