INCREASING use of snacks by adult consumers is building demand for variety says food-to-go supplier Urban Eat. Its head of marketing John Want said the firm’s Eat Better range had been developed for consumers who want healthy snacks.
“Our research around consumer attitudes to health highlighted that although they wanted to have healthier choices, they still wanted to be full up with a quality lunch.
“Eat Better includes three wholegrain sandwiches, two gluten-free wraps, five salads and three prepared fruit pots, all of which are free from unnecessary additives and have no red and at least one green traffic light.”
“All products in the range boast positive nutritional benefits such as high protein and one or more of your five a day.”