Bakery firm celebrates 25 years of Hogwarts movie magic
SPECIALIST baker Finsbury Food Group is marking the 25th anniversary of Harry Potter airing on the silver screen with a new Harry Potter Triple Layered Chocolate Cake.
Designed to appeal to long-standing fans of the series, as well as a new generation discovering the magic of Hogwarts for the very first time, the celebration cake brings to life some of the most recognisable details from the iconic films.
The 1kg cake serves up to 16 people and features chocolate sponge and frosting, as well as butter toffee & toasted mallow flavoured frosting. The rich burgundy outer icing with gold accents is in homage to fan favourite House Gryffindor. The Golden Snitch and Sorting Hat both feature as chocolate decorations alongside the Hogwarts crest in gold lustre detailing.
The newcomer, available from Tesco for an RRP of £16.50, marks the expansion of Finsbury’s licensed celebration cake portfolio and has been created in collaboration with Warner Bros. Discovery Global Consumer Products.
As licensed celebration cakes continue to perform strongly across UK retail, character-led products remain a popular choice for birthdays and family occasions, reckons the bakery firm.
Moreover, with Harry Potter appealing to both younger audiences and nostalgic fans alike, Finsbury believes it has identified a real opportunity to bring the globally loved brand to supermarket shoppers in a celebration-ready format.
Andrew Scott, brand manager at Finsbury Food Group, said: “With so much to celebrate this year within the world of Harry Potter, we felt this was the perfect moment to launch a new cake inspired by the franchise.
“Harry Potter has an incredibly loyal fanbase, from those who grew up with the original stories and watching the films in cinemas to younger audiences discovering the magic for the very first time.
“The cake will become a permanent addition to Tesco’s celebration cake range, giving fans a spell-binding option for birthdays and special occasions throughout the year.”
