JUICE drink brand Ribena has added a special-edition pack to its range.
Ribena Cherry Twist is available in a 500ml price-marked pack made from 100% recycled plastic.
The launch coincides with a major marketing push for Ribena’s 500ml range. Brand owner Suntory Beverage & Food GB&I is investing £3.7m in a campaign running throughout 2021, offering consumers the chance to win a range of prizes.
Helen Passard, head of Ribena at Suntory said: “Ribena Cherry Twist comes at the perfect time for our brand. Following two years and £1.6m of investment, last year we unveiled new packaging for the Ribena 500ml RTD range.”
